So I went on a journey to unravel this facade I had built because I thought I “had to”. AND the secret is that I didn’t just do one thing to “fix” what was going on either. It was an ongoing process of rediscovering myself and who I wanted to be in my business, allowing more of my real self to come through, and trusting myself and the universe to get there.

It all started with my mindset - shifting how I viewed myself, my business, and money so I could step into that higher power self needed to create the vision I have for my life AND be comfortable sharing my authentic self. My mindset journey began on my own, but I quickly realized how essential community is for support, growth, and expansion (and to boost your mindset too!). So I found ways to connect with like-minded business owners, get into rooms with people who are where I want to be, and utilize the support of coaches/masterminds to grow even faster.

Once my mindset was on-point, I realized my branding just wasn’t cutting it anymore. So I allowed myself the space to play, envision, and create something completely new. From design to voice, I explored ways to allow more of ME to shine through, while also connecting with a higher level, aligned AF client. And naturally, when you do alllll of that work on your brand voice, you’ll realize that your content needs an upgrade too. This piece is a constant adventure for me - I’m always reassessing what type of content I like creating, what topics are aligned, how I want to show up, what rules I don’t want to follow, and playing with allowing more of my most authentic self to come through.

As a business owner for two and a half years now, I’ve experienced a journey of undoing and empowerment as I’ve peeled back the layers to my most authentic self.

When I first started out, I thought I could only show up online as my most put-together, professional, “serious” self. So I would end up spending hella time getting ready just to film one reel; reading through my post 10 times before sharing it; and re-recording my story videos 3 times each to “get it right” (sound familiar?).

Not only was I concerned with how people would perceive me and if they’d judge me, but I also didn’t have the confidence and mindset to help me do anything else!

And what all that worrying and re-doing actually did was dim my light, cause me to filter myself, and not be able to show up as my real self online! That made creating content wayyyy less fun, and it also impacted how people got a feel for my vibe. They couldn’t get to know the REAL ME.

Without knowing it, I was hiding the magic inside me that actually gets people to buy in. Which caused me to hear a lot of “oh you’re so much more fun than I expected” or “you have more energy than I thought you did” etc. etc. when I would do sales calls or actually work with clients.

that watered-down version of yourself is NOT the vibe, y’all #teamextraspicy

That’s NOT what I wanted out of my business.

AND it leads to having an even harder time attracting dreamy AF clients ready to pay-in-full, converting bookings because you’re sending mixed signals, feeling confident enough to show up how YOU want, and creating content you enjoy because you’re following someone else’s rules.

That’s what I want for you too! And that’s exactly why I created this program.

With each uplevel in my business, I’ve had to revisit and re-elevate my mindset, community, brand, and content to ensure it’s allowing me to stand in my POWER and let more of my authentic self to SHINE through - and I’ve reaped the REWARDS because of it.