Strategic Visibility Expansion for female founders ready to step into
their true power
Through aligned strategy, embodied leadership, and an impactful online presence that evolves with you.
Your business was never meant to look like everyone else’s.
It was meant to reflect you – your energy, your perspective, your vision for what you’re building.
Because the truth is: your people aren’t looking for “perfect.”
THEY'RE LOOKING FOR SOMETHING REAL.
→ The woman who probably has 498367 tabs open and a notes app full of ideas.
→ Who cares so deeply about her work she still hasn’t responded to that text from two days ago.
→ Who’s constantly growing, evolving, questioning herself, getting the urge to burn everything down each month – and still doing the work anyway.
They want the woman building a business she actually loves… without losing herself or missing out on her fucking life in the process.
Maybe you thought that meant you had to follow someone else’s rules. Or what you think you “should” do. Or force something that doesn’t feel right (I’ve been there too).
But, you don’t need to become someone else to grow your business.
Your visibility just needs to catch up with who you already are.
And that’s the heart of my work.
Because the truth is: your people
aren’t looking for “perfect.”
THEY'RE LOOKING FOR SOMETHING REAL.
→ The woman who probably has 498367 tabs open and a notes app full of ideas.
→ Who cares so deeply about her work she still hasn’t responded to that text from two days ago.
→ Who’s constantly growing, evolving, questioning herself, getting the urge to burn everything down each month – and still doing the work anyway.
They want the woman building a business she actually loves… without losing herself or missing out on her fucking life in the process.
Maybe you thought that meant you had to follow someone else’s rules. Or what you think you “should” do. Or force something that doesn’t feel right (I’ve been there too).
This isn’t about doing more. It’s about doing what actually feels aligned.
Most visibility advice was never built for women like you.
It tells you to post more.
Follow the rules or whatever the algorithm is doing.
Say the thing that’s trending that week.
But when your work is deep, when your ideas are layered, when your business is evolving along with you… that kind of strategy stops working.
Not because you’re doing something “wrong.”
My role is to help you embody your power and translate the depth of what you do into visibility that actually fits you – strategically, energetically, and creatively.
Because when your visibility reflects who you truly are (and the leader you’re becoming) everything shifts.
Your message lands clearly. Your presence feels powerful. And the right clients don’t need convincing…
they already know you're the one.
How I guide your
brand, copy web design
Sometimes the shift you’re feeling requires a new foundation. Your website, messaging, and visual presence should communicate the depth of what you do – clearly, confidently, and in a way that feels aligned with who you are now. My design projects combine strategic messaging, thoughtful design, and intuitive collaboration to create a digital home that truly represents your work. Not just something that “looks good” … something that holds the power of who you are and what you’ve built.
explore design
&
MAGNETIC BY NATURE
This is my strategic visibility space for when you're expanding into your next era. Inside MBN, we refine your messaging, positioning, and presence across your entire online world – so the way you show up actually reflects who you’re becoming. This is where strategy meets identity work. Where you stop trying to “figure out what to say”… and start showing up with clarity, confidence, and power. If you’re ready for deeper guidance, proximity, and mentorship as your visibility grows – this is for you.
expansion
Step Into MBN
There are two ways we can do that together:
"Abby is absolutely incredible!!! I love how responsive and detailed she is as a designer. I have worked with her on a few projects now and I have been pleased every step of the way! Abby is so talented and people continuously rave about everything she has done for me (branding, website, guides, etc.).
I love quality and that's what I think of when it comes to Abby!"
- Ariel Perry, Legacy Studios + Ariel Perry Photography
“I trust IlluminEssence Creations to represent all of my brands. To date, Abby is the only person that has ever articulated our voice and messaging so eloquently. Her marketing strategy, social media support, and designing assets have increased the visibility and sales for our event production company by 200%.
This is the best money that we have ever spent on the business.”
- Joye Speight, Virtue Events
She’s been one of my favorite investments, and I can’t recommend her enough!
- Morgan Fitzke, Realtor
"Working with Abby has been such a game changer! I absolutely love her content, her energy, and the way she makes strategy feel simple and fun. Before working with her, I felt scattered with my content and had no real direction — now I actually feel confident, consistent, and excited to show up online. The Slack support has been amazing and made me feel so supported every step of the way. Abby genuinely cares about her clients and it shows in everything she does."
"I constantly receive compliments about the website and it has helped to drive up business by 50%! Abby communicated well, provided stellar ideas and was patient when I submitted tons of changes. Like lots of designers, they make cookie cutter sites BUT not Abby! My site is unique, fresh and engaging. She is simply one of the best in the business!"
"One of the best business decisions I have made is hiring Abby as my website designer!"
- Toya Corbett, Ph.D.
hey y'all, i'm abby
Let's get to know each other a bit...
visibility strategist, web designer, & embodiment mentor for when you’re so done playing small
I’m originally from Texas but have lived in every time zone in the U.S., and now call Denver home. I have a BFA in Modern Dance and spent years dancing professionally before building the business you see today! My husband and I are big football fans (go Birds!), our house is usually filled with records playing or impromptu dance parties. I love hitting happy hour with the girls, sipping a fresh G&T on a rooftop, traveling to see my family or explore new places, and snuggling our four (admittedly too spoiled) fur babies.
For most of my life, I was a people-pleaser and perfectionist... constantly trying to be what everyone else needed me to be. But over time, I started peeling back the layers of who I thought I “should” be and reconnecting with who I actually am: bold, expressive, a little spicy, the first to suggest breaking the rules, and deeply committed to building a life and business that actually feel like mine.
Once I finally stepped into my power and let myself be all of me, I found the freedom, passion, and joy for life I had always hoped for (spoiler alert: it was within me all along). That journey is what shapes the work I do now — and it's why I care so damn much about helping other women find that same freedom in themselves.
DESIGN WITH
impact
As a way to give back to the community and create the positive change I wish to see in this world, 5% of all brand & web design packages booked with IlluminEssence Creations are donated to charities that align with my values of inclusivity, equality, & accessibility.
let's make a change together
All clients get to choose which charity they want their donation percentage to go to from our list of organizations (including Planned Parenthood, National Parks Foundation, NAACP, Human Rights Campaign and ACLU); the money will be tracked throughout the year and donated 1-2 times per year.
Take a peek at my fav resources, people, programs, & tools!
want more business inspo?
take me to resources
listen to the goodness
I started this podcast with the goal of sharing the authentic experiences of owning a business that you don’t always see online - the highs, the lows, and every spicy bit in-between. The conversations I get to have with other women business owners - or lead on my own in the solo eps - light my soul on fire and are a constant source of inspiration and genuine connection.
Check out my podcast!
new episodes drop every Tuesday
get my service guide
Your next-level era starts here
Want to see what working together really looks like? Download my Service Guide for an inside look at everythinggg you need to plan your design project or content support with confidence.
view the service guide
- Transparent pricing for all design & content services
- My signature client process + what it’s like to work with me
- Payment plan options & timelines
- A peek at past client transformations
Because showing up as your full-ass self starts with clarity — and a little bit of magic.
