Visibility that starts
within
For the female founder who's built a business she's proud as hell of - but still feels a gap between where she is and where she knows she's capable of going.
You need a business that finally reflects the depth, leadership, and vision you already carry.
You don’t need to become someone else.
We both know you don't need to try another fucking strategy...
You need a business that's built around who you actually are.
→ One where you don't spiral into overthinking after every big move because you trust yourself.
→ Where your visibility creates opportunities for growth because it actually reflects your depth.
→ Where your clients come in already connected because they finally understand the value of what you do.
And one where your business supports your life instead of demanding more from it.
It's about creating the kind of alignment where showing up, selling, and leading stop feeling so damn hard.
this isn't about doing more.
start working together.
We align who you are with how your business shows up - so confidence, visibility, clients, and sustainable growth stop feeling like separate goals and
that's the work I do.
How we can work together
brand, copy web design
For the female founder whose business no longer reflects the depth of her work or the vision she's building. Through strategic messaging, intentional design, and creative expression, we'll create an online presence that finally feels like you - and gives your vision something tangible to live in.
explore design
&
MAGNETIC BY NATURE
For the woman who's done everything she's "supposed" to and is ready to stop feeling like the best-kept secret online. MBN is where strategy, identity, embodiment, and visibility come together - helping you become more visible, more memorable, and more fully yourself.
learn more about mbn
mastermind
"Abby is absolutely incredible!!! I love how responsive and detailed she is as a designer. I have worked with her on a few projects now and I have been pleased every step of the way! Abby is so talented and people continuously rave about everything she has done for me (branding, website, guides, etc.).
I love quality and that's what I think of when it comes to Abby!"
- Ariel Perry, Legacy Studios + Ariel Perry Photography
“I trust IlluminEssence Creations to represent all of my brands. To date, Abby is the only person that has ever articulated our voice and messaging so eloquently. Her marketing strategy, social media support, and designing assets have increased the visibility and sales for our event production company by 200%.
This is the best money that we have ever spent on the business.”
- Joye Speight, Virtue Events
She’s been one of my favorite investments, and I can’t recommend her enough!
- Morgan Fitzke, Realtor
"Working with Abby has been such a game changer! I absolutely love her content, her energy, and the way she makes strategy feel simple and fun. Before working with her, I felt scattered with my content and had no real direction — now I actually feel confident, consistent, and excited to show up online. The Slack support has been amazing and made me feel so supported every step of the way. Abby genuinely cares about her clients and it shows in everything she does."
"I constantly receive compliments about the website and it has helped to drive up business by 50%! Abby communicated well, provided stellar ideas and was patient when I submitted tons of changes. Like lots of designers, they make cookie cutter sites BUT not Abby! My site is unique, fresh and engaging. She is simply one of the best in the business!"
"One of the best business decisions I have made is hiring Abby as my website designer!"
- Toya Corbett, Ph.D.
hey y'all, i'm abby
For the last 15 years, I've been immersed in the worlds of branding, design, marketing, messaging, and online strategy...
alignment coach, web designer, & visibility + embodiment mentor always down for a dance party
But after years of building brands, designing websites, and helping women grow their businesses, I realized something... The biggest problem was almost never their website. Or their content. Or their strategy. It was the gap between who they were becoming and what their business still reflected.
I've lived that truth myself too... For most of my life, I was a perfectionist and people-pleaser, constantly trying to become the version of myself I thought everyone else wanted. It wasn't until I started peeling back those layers, questioning the rules I'd been following, and giving myself permission to fully trust myself that everything changed. Not just in my life - but in my business too.
That's the heart of everything I do, and around here we believe:
- You get to say "fuck the rules" to anything not meant for you
- Your energy matters just as much as what you're doing or saying
- The answer isn't outside of you (even when Instagram tries to convince you otherwise)
- You can be deeply strategic and deeply intuitive - and the magic usually lies in the middle of those two
- You get to be ALL OF YOU and know that that's enough
- There's not much a lil dance break can't fix
- Your business should support your life - not become a 24/7 job you feel like you can never take a break from
- The most magnetic thing you'll ever do is trust yourself
Take a peek at my fav resources, people, programs, & tools!
want more business inspo?
take me to resources
listen to the goodness
I started this podcast with the goal of sharing the authentic experiences of owning a business that you don’t always see online - the highs, the lows, and every spicy bit in-between. The conversations I get to have with other women business owners - or lead on my own in the solo eps - light my soul on fire and are a constant source of inspiration and genuine connection.
Check out my podcast
new episodes drop every Tuesday
the Embodied Expansion Retreat
Join me in CO this summer at
July 30 - August 2. Breckenridge, CO.
learn more + join
