Visibility that starts
within
For the female founder who's built a business she's proud as hell of - but still feels a gap between where she is and where she knows she's capable of going.
You need a business that finally reflects the depth, leadership, and vision you already carry.
You don’t need to become someone else.
We both know you don't need to try another fucking strategy...
You need a business that's built around who you actually are.
→ One where you don't spiral into overthinking after every big move because you trust yourself.
→ Where your visibility creates opportunities for growth because it actually reflects your depth.
→ Where your clients come in already connected because they finally understand the value of what you do.
And one where your business supports your life instead of demanding more from it.
It's about creating the kind of alignment where showing up, selling, and leading stop feeling so damn hard.
this isn't about doing more.
start working together.
We align who you are with how your business shows up - so confidence, visibility, clients, and sustainable growth stop feeling like separate goals and
that's the work I do.
How we can work together
private
For the woman who's built something incredible and knows she's being called to lead at an even higher level. This is deep strategic partnership where identity, embodiment, and business strategy come together - helping you make bolder decisions, create lasting alignment, and build a business that reflects who you've become.
explore mentorship
business
For the woman who's done everything she's "supposed" to and is ready to stop feeling like the best-kept secret online. MBN is where strategy, identity, embodiment, and visibility come together - helping you become more visible, more memorable, and more fully yourself.
explore the mastermind
mastermind
MAGNETIC BY NATURE
brand, copy web
For the female founder whose business no longer reflects the depth of her work or the vision she's building. Through strategic messaging, intentional design, and creative expression, we'll create an online presence that finally feels like you - and gives your vision something tangible to live in.
explore design
&
in-person
For the female founder who's craving more than another boring networking event. From retreats to workshops to immersive gatherings, my events bring together strategy, embodiment, genuine connection, and a whole lot of joy - creating the space for your biggest breakthroughs, boldest ideas, and deepest relationships to unfold.
explore 2027 retreats
experiences
mentorship
design
"Sometimes you just need that extra push to get out of your own way, and Abby was absolutely fantastic at providing it! Her advice was thoughtful, insightful, and practical, and she had a way of challenging us to take action without ever making it feel overwhelming. She created an environment that was supportive and encouraging, but also made it clear that we were there to actually MOVE forward, not just talk about it!
She brings this incredible combination of enthusiasm, honesty, humor, and a little kick in the ass when you need it. You can tell she genuinely cares about helping people succeed. I walked away with more clarity, more confidence in my decisions, and some real momentum in my business."
If you're feeling stuck, spinning your wheels, or just need someone to help you get out of your own head and take action, Abby is your person!
- Heather McGovern, Financial Strategist
"Abby is absolutely incredible!!! I love how responsive and detailed she is as a designer. I have worked with her on a few projects now and I have been pleased every step of the way! Abby is so talented and people continuously rave about everything she has done for me (branding, website, guides, etc.).
I love quality and that's what I think of when it comes to Abby!"
- Ariel Perry, Legacy Studios + Ariel Perry Photography
“Abby's retreat was the best I've been to in 11 years of business.
- Alyssa Moorhead, DM Sales Agency Owner, Past Retreat Participant
The level of exponential expansion, deep support and connection, breakthroughs, and reframing that we actually planned to take action on in measurable ways were beyond words. We also have an ongoing group chat and calls after, to make sure the support continues and we actually are taking consistent intentional action on our goals. I will go to any retreat she has, and you should too. PS- the women are total badass powerhouses, and I'm honored I get to know them.”
I feel I'm walking away from the experience with more confidence in myself and business ideas.
- Annie Robinson, Photographer
"Being apart of the coaching is great for women looking for their community of support. I find I thrive in spaces with others who are also actively learning and growing along side me. It was great to see others stories and their coaching feedback as well for things that could apply to your business that you didn't realize you also needed help with. This space was a welcoming and safe space for all &I enjoyed being apart of it and learning important things I can actually take away for bettering my business going forward!"
“I trust IlluminEssence Creations to represent all of my brands. To date, Abby is the only person that has ever articulated our voice and messaging so eloquently. Her marketing strategy, social media support, and designing assets have increased the visibility and sales for our event production company by 200%.
This is the best money that we have ever spent on the business.”
- Joye Speight, Virtue Events
"Abby is amazing, she has such a wonderful personality, and
She breaks things down and cheers you on wholeheartedly and she's a genuine human being."
her coaching is honestly life changing.
- Melanie Schmiedeskamp, Somatic + Nervous System Sales Coach
Its life changing and can change the game personally and for your business."
- Past Retreat Participant
"This retreat is a no fucking brainer & you gotta go! Especially if you are feeling you need to sound board, move your body, somatically, learn your growth areas, feel value in providing your strengths to others, and therapeutically process or even just be fueled by other bad ass woman. NO BRAINER! GO!
She’s been one of my favorite investments, and I can’t recommend her enough!
- Morgan Fitzke, Realtor
"Working with Abby has been such a game changer! I absolutely love her content, her energy, and the way she makes strategy feel simple and fun. Before working with her, I felt scattered with my content and had no real direction — now I actually feel confident, consistent, and excited to show up online. The Slack support has been amazing and made me feel so supported every step of the way. Abby genuinely cares about her clients and it shows in everything she does."
"I constantly receive compliments about the website and it has helped to drive up business by 50%! Abby communicated well, provided stellar ideas and was patient when I submitted tons of changes. Like lots of designers, they make cookie cutter sites BUT not Abby! My site is unique, fresh and engaging. She is simply one of the best in the business!"
"One of the best business decisions I have made is hiring Abby as my website designer!"
- Toya Corbett, Ph.D.
hey y'all, i'm abby
For the last 15 years, I've been immersed in the worlds of branding, design, marketing, messaging, and online strategy...
business coach, web designer, & visibility + embodiment mentor bringing dance-floor energy to business
But after years of building brands, designing websites, and helping women grow their businesses, I realized something... The biggest problem was almost never their website. Or their content. Or their strategy. It was the gap between who they were becoming and what their business still reflected.
I've lived that truth myself too... For most of my life, I was a perfectionist and people-pleaser, constantly trying to become the version of myself I thought everyone else wanted. It wasn't until I started peeling back those layers, questioning the rules I'd been following, and giving myself permission to fully trust myself that everything changed. Not just in my life - but in my business too.
That's the heart of everything I do, and around here we believe:
- You get to say "fuck the rules" to anything not meant for you
- Your energy matters just as much as what you're doing or saying
- The answer isn't outside of you (even when Instagram tries to convince you otherwise)
- You can be deeply strategic and deeply intuitive - and the magic usually lies in the middle of those two
- You get to be ALL OF YOU and know that that's enough
- There's not much a lil dance break can't fix
- Your business should support your life - not become a 24/7 job you feel like you can never take a break from
- The most magnetic thing you'll ever do is trust yourself
Take a peek at my fav resources, people, programs, & tools!
want more business inspo?
take me to resources
listen to the goodness
I started this podcast with the goal of sharing the authentic experiences of owning a business that you don’t always see online - the highs, the lows, and every spicy bit in-between. The conversations I get to have with other women business owners - or lead on my own in the solo eps - light my soul on fire and are a constant source of inspiration and genuine connection.
Check out my podcast
new episodes drop every Tuesday
get my service guide
Your next-level era starts here
Want to see what working together really looks like? Download my Service Guide for an inside look at everythinggg you need to plan your design project or coaching support with confidence.
view the service guide
- Transparent pricing for all design & coaching services
- My signature client process + what it’s like to work with me
- Payment plan options & timelines
- A peek at past client transformations
Because showing up as your full-ass self starts with clarity — and a little bit of magic.
