Where content creation gets to be

Light, Intentional, & True-to-you

Think: social media strategy meets intentional planning, personalized feedback, mindset, community support, and actual reviews + edits of your content, plans, and posts (SHEEEESH, girl!). This is where we make YOUR way the “right” way. Without taking up more of your precious time!

You had me at LIT 🔥

In LIT Content Collective, you’re invited to share your fears, limiting beliefs, insecurities, and “is this a good idea” thoughts, as well as your more strategic, technical, process-based questions, PLUS requests for reviews of copy, videos, and design.

Want a review of your content plan? Need someone to edit your caption? Have a design that needs eyes on it before sharing? Got an idea for a reel but aren’t sure how to put it together? Limiting beliefs popping up that you need to address?

I’m here to help! With unlimited reviews of your content (any kind, anytime!), authentic support, and answers to your questions, personalized to you and your business/industry.

Nothing is off-limits here!

What if creating your content could take less time, less pressure, and less stress AND actually connect with your dream clients and audience?

ummm yes puhlease!

Are already doing the things you “should” but it feels like an obligation or like what everyone else is doing, and you don’t know if your posts are working/making a difference (cause it certainly feels like they aren’t). Despite all that, you still have the desire to want to keep sharing.

Know the power of creating your own content and have been trying this social thing for a minute, but struggle to be consistent, get burnt out or uninspired easily, and question if what you’re doing is “right” or if the content you’re creating makes sense and will actually convert.

Have too much input circling around - you’ve learned so many hacks, tips, strategies, “must-dos” but just don’t have the time to make sense of them all. You want a simplified approach to save you time and be consistent again without having to invest a lot of time and money or hire a SMM (or have your VA do it when that’s just nottt exactly their strong suit).

Feel like you’ve lost your magic, voice, energy, and the real way to connect with your people. You want your content to feel and sound like you, but you’ve lost sight of how to do that because you’re busy trying to make it “perfect,” “right,” strategic, etc. so then it doesn’t end up connecting the way you know it could/should.

Want to stand out in your industry with content that connects directly to the dreamiest clients in an “omg I have to work with her” kind of way – rather than blending in as just another [insert job title here] and using pre-made content that every other person in your industry is using too.

this is for the business owners who...

You want to show up on socials and keep your content true to YOU. You don’t want to throw in the towel or avoid it like you have in the past. You’re ready to take action (and know that what you’re doing is “right”!). You’re refining what you’ve already been doing, not starting from scratch.

But you know you need support for it to actually f*cking werkkk.

in other words...

Okayyy I’m IN, girl

balanced by a great methodical approach to assess your current needs and focusing you on the essentials to help you gain meaningful traction. Said another way, Abby did a great job calming my social media anxiety, simplifying my approach and helping me to focus my attention.”

“Abby has such an easy, supportive vibe

- Carrie Baquie, Wellbeing Empowerment Coach

This is the space

where you:

Build the confidence to create content that you like to make, that shares your spice and personality, while also converting and working FOR you.

Can go from idea to post without hesitation or doubts because you know it’s aligned with you and your ideal audience, and will accomplish your goals too!

Learn how to take social strategies, ideas, and best practices and actually apply it to YOUR business - so that it feels good and works, without you having to do shit you don’t want to do or guess about what works anymore. I.e. we'll teach you the rules AND how to break them.

Have a content specialist in your back pocket to bounce ideas off of, get feedback on your content, and hype you up to feel good about what you’re putting out - even if it’s different from what you see online!

Can refine this important skill that you know you need to do well - and you want to do it on your own, instead of outsourcing - because we’ll help you get your socials to a place where they can draw in dreamy clients, grow your visibility, and convert bookings.

And my job is to help you unlock your voice, say the things you want to say the way you want to say it, and invite you into your boldest most lit up self!

The breakdown of what's included

the juicy deets of what all you get in the collective

Monthly Planning Call (60 min)

  • On the third Tuesday of each month
  • Ask questions, stay updated on what’s happening in the industry, & get personal feedback on your social strategy and monthly plan in the moment
  • So you can actually plan ahead and set yourself up for success!

How often are you taking the time to do that? Or are you trying to squeeze it in among your other tasks and it either gets pushed off or skipped/winged in the moment?

  • Designed to save you even more time throughout the month because you don’t have to say “what do I post today” & can just focus on creating instead
  • Recorded & uploaded for future reference or if you miss it live

Notion Hub with social media strategy tools, methods, & resources

  • Content calendar templates in Notion & Google Sheets (+ how-to videos)
  • Framework for social media strategy with detailed IRL examples and how-to videos; we’ll break down ideas like:

  • Content themes, goals, & how to connect to your ideal client + offer/service in a natural way
  • Mindset around socials – the energy behind your posts, limiting beliefs
  • Reconnecting with your dreamiest client & brand voice (so you can write effective captions & make your posts work for you)
  • Tips for showing up on stories, including access to my free Selling on Stories guide (in case you haven’t grabbed a copy of it yet!)
for how to plan your content, make it your own, and actually execute each month with ease

Slack Channel for feedback, questions, support, & community

  • To get feedback on posts/captions/ content, send voice notes, ask questions, get support on mindset/confidence issues, and connect with biz owners too!
  • Drop content in there for me to review, edit, and provide my thoughts on, like:

  • Written captions you want edits on (or links to a Doc/Sheet with it in it)
  • Links to Canva graphics you want feedback on
  • Upload reel videos you want eyes on
  • Even add a link to your content calendar if you want me to take a look at that for your strategy, plan, and content themes!
so you get your content edited & questions answered directly
  • A place to connect with other business owners in the group – to learn from their content/feedback process, support each other, and hype each other up! We all benefit from learning from each other and the lessons/feedback other people are learning too.

Dedicated time and space to actually plan a month of content for your business!

EARN - my easy and effective method for social media (planning, strategy, content themes, caption writing, graphic and reel creation, showing up on stories etc.)

NTEGRATE - Slack support, personal feedback & community to help you make the strategies you learn work for YOU and your unique business; plus a monthly planning call

AKE OFF! - the way your social media will feel after working together

In the LIT Content Collective

Or join us for 3 months!

You will Learn, Integrate, and then watch your socials Take off!!

L

I

T

$350 per month, on a month-to-month basis

Hop in whenever you’d like! No “set” start date or long-term commitment necessary.

We believe it takes time to truly see the results you want on socials, so we're offering a discounted rate if you sign up for 3 months of LIT, for just $300 per month (charged monthly)!

3 months please!

As a month-to-month membership, you’ll be able to pop in for a month at a time when YOU need it (rather than committing to something and paying for it, then not using it).

Have a launch coming up that you need to dial content in for? Running a big sale at the end of the year? Switching up your direction, ideal client, or business plan? We’re here to help you make sure your content doesn’t just WERK - it also feels good and is easy for you to make! Without breaking the bank or overcommitting.

This is to give you the support you need when you want it.

Hiring her to help with my website and social media content has been one of the best decisions I've made for my business. She really takes the time and energy to get to know you, your brand, your voice, and how you want to stand out in the sometimes overly saturated social media market.” 

“I don't even know where to start with how much I love Abby and more importantly how much she's helped me and my brand/business.

- Cara Martinez, Peach Sky Bookkeeping

that's what I need too!

As business owners, our ideas, vision, goals, and processes are always evolving...

When you first start on socials, you think that as long as you follow the "strategy" people tell you to use and you set your "content pillars" that you don't have to revisit it ever again. You're good to move on with your life.

BUT - just like how you and your business are always growing and changing, your socials should be too!

You aren't going to show up the same now as you did two years ago (and you honestly shouldn't!). Your socials should be a reflection of what's going on in your business, showcase your personality and life, and share a look at your values and vision. Not something that stays the same from month to month!

You and I both know that every month brings new challenges you have to address, new things you want to sell, new stories and ideas you want to share, and new experiences for your clients that your audience can relate to. Your social media should mirror alllllll those things going on in your life and biz!

And if you're thinking "I know that, but the how part is a little fuzzy" - I've got you, boo!

so why do we treat our socials any differently?

You don't need a whole new strategy for your social media...

And that's exactly what we'll help you do in the LIT Content Collective, by teaching you easy methods for how to effectively create content that connects with your ideal client and converts; providing you with personalized feedback and edits to your content, strategy, designs, videos, captions, etc.; giving you the support and community you need to feel like a content creation badass so that your content can take off the way you deserve!

you just need to refine your approach!

And the main focus of our approach to socials is connecting with your ideal client

while also staying true to you!

I’ve learned over many years of doing my own socials, as well as helping countless clients with theirs (either through SMM or coaching and strategy), that you have the most success when you create content YOU enjoy while also making sure you tie every bit of it back to your ideal client.

Truly understanding your dream client is obvs key to start with, but how you apply that understanding to your content is where the MAGIC happens! It's where people think "damn, this girl really understands me" or feel inspired to comment and share or don't have to question a thing when they go to book with you.

And mastering that gives you even more freedom to create whatever the f*ck kind of content you want, because you KNOW how to make it work, connect and convert for you!

The magic happens when...

you understand how to do BOTH: show up fully as yourself in your content AND make it relevant and resonant to your ideal clients too!

This key shift in your content and strategy is the focus of our time together and will have the biggest impact on your socials.

we can't wait to dive in with you!

imma need that!

Grab our 3-month discount!

We believe it takes time to truly see the results you want on socials, so we're offering a discounted rate if you sign up for 3 months of LIT, for just $300 per month (charged monthly)!

This is          for you if you:

not

  • Don’t like to take action quickly or imperfectly (even if that means maybe messing up or something not “working” right away)
  • Like to make decisions slowly and tend to overthink every move you make
  • Have already hired a SMM to create content for you
  • Aren’t interested in getting a little “woo” (i.e. addressing your mindset around social media) in addition to the strategic and process-based pieces
  • Don’t want to save time and money while also creating more aligned content than ever before!
  • Aren’t open to feedback or edits on what you create (we’re kind & helpful with our feedback! But if you take things personally/get offended easily, this might not be the best fit for you)
  • Don’t want to commit to creating content and want someone else to do it for you
  • Are cool with your social media sounding and/or looking like others in your industry
  • Are starting from scratch and never posted on socials before - the Collective is for people who want to refine what they're already doing, not know how to get started

In this membership, we’ll give you frameworks/methods, structure/best practices, and sound business strategy for your socials - and you could just take those, learn them and try to apply on your own. But what’s REALLY special, helpful and unique is that I’m not interested in you just plug-and-playing - and I know you’re not interested in just plug-and-playing either...

So that you can learn these systems, frameworks, best practices AND how to customize it for YOUR business, desires, needs, goals, clients, industry, etc. I’m going to show you processes to follow AND how to f*ck it all up to do on your own too!!

This is NOT like other content memberships you see out there - where they give you graphics and captions, and tell you exactly what to post each day of the month that is the same thing that everyone else in your industry is sharing. Y’all already know I’m not here for that vibe.

You can find social strategies and best practices almost anywhere online these days, but the missing piece in most courses or memberships is the customized application to your unique business. You could learn all the strategies you want, but that doesn’t mean you’ll be able to apply them personally - let alone with confidence and excitement!

make them your OWN.

That's why you come into a space like this...

You want to actually learn how to

And that's exactly what we'll help you do here!

faq's

The questions we know you want answered before lighting your socials UP 🔥

Absolutely!! Even if you don’t feel like you need to learn a new method or strategy for your social media, you can get a LOT out of this program by simply taking advantage of the direct and personalized feedback aspect (our Slack channel) and the monthly planning call. It’s like having a social media manager in your back pocket! To keep you updated on the trends and news in the industry (so you don’t have to worry about that!), have dedicated time in your calendar for planning your month of content (it doesn’t have to take as long as you think!), and to get the edits, feedback, and custom support on your content and captions that you just know would take your account to the next level!

What if I don’t go through the framework & methods? Can I still benefit from this program?

That’s totally up to you! You can be active in Slack every day or once per week. You can go through every video and resource we give you (which wouldn’t take more than a couple hours total anyway!), or you can skip that part and just utilize the feedback part. You can attend our one-hour planning call each month, or skip it if you just don’t have time to fit yet another call in your schedule! The magic here is for you to utilize this as much or as little as you want/need. No “requirements” here, boo!

How much time do I need to commit to this collective?

Nope! You can join on any day of the month – at any time! Our planning calls are consistent each month (on the third Tuesday), but you don’t have to start with that in order to join.

Do I have to sign up on a certain day to join?

That’s okay! We record every call and upload to a Google Drive folder for you to access at a later date if you want to catch up on what we discussed, the questions asked, and the planning feedback given. This is just a perk of the program and will not negatively impact your social strategy or understanding of the methods you’re learning if you miss it! And if you can’t make it live, we recommend setting aside at least a half hour on your own schedule to plan your month of content! When you set it as an appointment in your calendar, you’re less likely to skip it.

What if I can’t make it to the monthly planning call?

Our Slack Channel is here to support YOU however feels best for you! Having a limiting belief or insecurity pop up that you want to send voice notes back and forth on to work through that mindset block? Need a caption edited cause it’s just not sounding right? Want eyes on a reel to make sure it makes sense (or “isn’t a bad idea” as I hear a lot)? Trying something new for the first time and want your girl gang to hype you the F up? I’ve got you boo!

Here are some examples of questions you can ask and thoughts to share in Slack:
  • I want to create a post about [insert your idea] but I’m not sure how to make that work… where do I start?
  • Could you review this carousel post design and let me know if there’s anything I can do to make it look better/more enticing to read? *(or even send me the Canva link and I’ll show you how over video!)*
  • It feels like nothing is working and I’m comparing myself to other people in my industry alllllll the time lately - how can I get out of that?
  • I wrote this caption for a reel but not sure if it’s hitting the main points I want it to - could you help me edit it?
  • Shooting content gives me a headache, but I want my reels to be aesthetically pleasing and enticing to watch - what can I do?
  • I know I need to show up on stories to sell/connect, but I just don’t even know where to start or how to make it feel good/relevant to my business. What do you suggest?
  • I just kind of hate creating content right now; what can I do to get re-inspired?
  • This is my idea for a post… is that dumb? Do you think it would connect?
  • I want to create posts in [insert format here]... would that work on socials?
  • This happened to me recently [insert specific negative experience] and I just need to vent/get it out so I can feel better and move on to better energy.

What kinds of questions can I ask on Slack? How do I best use the channel?

Notion is a free task management program that even has a mobile app, so it's easy to access wherever and whenever! I like to use it as a dashboard for all content, videos, worksheets, and info needed for the Content Collective - so that everything is in one place! It’s okay if you’ve never used it before too. I will provide a short video showing you how it works when you get access before the program starts - I recommend watching that before diving in.

What if I’ve never used Notion before? What’s that like?

I WANT TO GET LIT 🔥

If you're ready to LIGHT UP YOUR CONTENT with a personalized approach, support, and feedback

then the time to join is now!