BRAND & WEB DESIGN
packages
your brand and website should feel like you (and work just as hard as you too)
Before we talk packages, here’s what matters most:
Every project is custom, thoughtful, and rooted in your vision - no templates, no rushing, no one-size-fits-all solutions. Oh, and we include copywriting for all of our websites too!
I approach brand and web design as a collaborative, intentional process that starts with clarity and ends with an online presence you’re genuinely excited to share. Together, we’ll uncover what makes your business magic, translate it into strategy-led design and copy, and build something that feels aligned, confident, and ready to grow with you.
Glow
Brand, copy & Web Design
FOR THE FEMALE FOUNDER READY TO SHARE THEIR MAGIC & EXPAND THEIR IMPACT
- Are a multi-passionate thought leader wanting to reach that next level of success with a space that represents ALL of you and your magic
- Want to stand out from the crowd as an authority & in-demand industry leader, leading to speaking opportunities, growing a community you can call your own, & increasing your income
- Value a holistic approach to growing your brand & want a cohesive design experience that doesn't require working with (& paying) multiple people
- Want to spend less time on sales calls & work with more dream clients ready to PIF
- Are ready to take your business from “oh that’s nice” to “DAMN, that’s fire; I need to work with you”
We pride ourselves on being your trusted partner in business - working in a deep, holistic way with you that invites growth, clarity, and massive shifts in your confidence and how you see yourself so you can reach your next level faster and more effectively.
And that’s all before giving you a brand you’re obsessed with, copy that connects with those can’t-wait-to-work-with clients, and an effective, high-converting website that positions you as an industry leader.
Included in this package:
- Where we get an in-depth understanding of your vision & big picture goals, plus the nitty gritty details of who you are, your values, who you work with, how you want to serve them, & more!
Brand strategy & design
- A full logo suite, brand patterns, color palette & typography development, brand strategy & style guide, Instagram feed aesthetic + 8 branded Canva templates
Web copy done for you
- We infuse your personality, brand values, brand voice, and USPs into sales-driven copy that connects & converts
5-page custom website designed in ShowIt
- Strategically designed to draw viewers in, attract your ideal clients, effectively share how you can transform their lives, be easy to navigate, & convert to sales
The cherry on top:
- Mobile site design
- SEO optimization
- Custom Insta Links page
- Video tutorials to keep your site updated on your own
*Additional web pages, blog design/set-up can be added for an additional cost*
Inquire for pricing; 2, 4, 6, & 8 month payment plans available
8-10 week timeline
"I constantly receive compliments about the website and it has helped to drive up business by 50%! Abby communicated well, provided stellar ideas and was patient when I submitted tons of changes. Like lots of designers, they make cookie cutter sites BUT not Abby! My site is unique, fresh and engaging. She is simply one of the best in the business!"
"One of the best business decisions I have made is hiring Abby as my website designer!"
- Toya Corbett, Ph.D.
Glitter
Brand, copy & Web Design
For the early entrepreneur or new business
This is for you if you:
- Are new to business and want an affordable option for working with a designer
- Are on a tight time-frame and want to get launched within one month
- Know that you need branding & a website but don't want to waste time DIYing
- Have tried DIYing and aren't in love with what you've created
- Don't think what you have now is working for you or attracting the right clients
Inquire for pricing; 2, 4, 6, & 8 month payment plans available
1 month timeline
Included in this package:
- A full logo suite, color palette & typography development, brand style guide, Instagram feed aesthetic + 4 branded Canva templates
Web copy done for you
- We infuse your personality, brand values, brand voice, and USPs into sales-driven copy that connects & converts
1-page custom website designed in ShowIt
- Strategically designed to draw viewers in, attract your ideal clients, effectively share how you can transform their lives, be easy to navigate, & convert to sales
The cherry on top:
- Mobile site design
- SEO optimization
- Custom Insta Links page
- Video tutorials to keep your site updated on your own after launch
*Blog design/set-up can be added for an additional cost*
"Abby is absolutely incredible!!! I love how responsive and detailed she is as a designer. I have worked with her on a few projects now and I have been pleased every step of the way! Abby is so talented and people continuously rave about everything she has done for me (branding, website, guides, etc.)."
"I love quality and that's what I think of when it comes to Abby!"
- Ariel Perry, Legacy Studios
get the deets and the number$
Download my Service Guide
- Pricing for all design + content offers
- My full process + timelines
- Real client results & what to expect
DESIGN WITH
impact
As a way to give back to the community and create the positive change I wish to see in this world, 5% of all brand & web design packages booked with IlluminEssence Creations are donated to charities that align with my values of inclusivity, equality, & accessibility.
let's make a change together
All clients get to choose which charity they want their donation percentage to go to from our list of organizations (including Planned Parenthood, National Parks Foundation, NAACP, Human Rights Campaign and ACLU); the money will be tracked throughout the year and donated 1-2 times per year.
work with us
more ways to
brand & web design
Inquire for pricing; 2, 4, & 6 month payment plans available
Strategic Brand Design
- Full logo suite
- Brand patterns
- Typography + color palette
- Brand strategy
- Brand style guide
- Social media templates
All web design packages include done-for-you, sales-driven copywriting, as well as mobile design, SEO optimization, an Instagram Links page, and video tutorials for editing your site.
Pricing & timeline dependent on number of pages
Payment plans available
Custom Web Design
*Brand refresh, blog design/set-up, social template design can be added for an additional cost*
"It's all just so perfect and exactly what I wanted!!!
- Tori Helfrich, Victory Speech Therapy
You blew it out of the park! So beyond obsessed with everything! With your background in the arts, attention to detail, and creativity I knew you were the perfect person for this job. Just so incredibly thrilled! I can’t say thank you enough!"
“I partnered with IlluminEssence Creations to design my website and found Abby to be incredibly helpful and patient with the entire process. I ended up with a website I love and get many compliments on. I would definitely recommend IlluminEssence -
you won't be disappointed.”
- Christina Domer, Take It Easy Bookkeeping
“Thank you so much Abby! You are great at what you do! I was having a hard time putting my thoughts, ideas and business package into words but you were able to! I highly recommend outsourcing your website and/or copywriting needs to IlluminEssence Creations as it will
save you time wasted and you'll be happy with your results.”
- Lily Butts, Books By Lily
“IlluminEssence Creations doesn’t just see a business. She sees the dreams, the vision, the purpose and is there to help make them all come true. I’ve also received many compliments about my website from other business owners.
Abby doesn’t change your voice or passion - she enhances it!”
- BJ Council, You & Five-O
“Abby was consistently patient and professional with us during the process. She wanted to understand who we were to better develop the content and layout for our website. We love the finished product.
Our website is beautiful and represents who and what we are and want to be to our community.”
- Rekyiah Abdul-Zahir, Nexus at 1214 Event Venue
“So happy that I connected with Abby as a web developer! She's creative, knowledgeable, and possibly one of the most patient people I've had the pleasure to do business with. When I came to her with my website, I was midstream and she had to take over...often more difficult than starting from scratch. She was very skilled at listening to me and my desires and really put them into my site. I absolutely LOVE it! Communication was stellar and payment simple and understandable. She made the whole process as painless as possible for me!
Definitely, without reservations, I would recommend Abby for your website needs and dreams!”
- Tracy Gnojek, Neo-Tantra Educator
How our process
1. inquire with me
Fill out my inquiry form (linked below) to help me get to know you, your biz, your goals, and what you're hoping to do together. On that form, you can choose to receive a proposal right away, schedule a call, or chat via Insta DM's or over email. No matter what you choose, we always send a proposal with more details!
works
2.prep & onboarding
Once you’ve signed your contract and paid your deposit, you’ll receive a welcome packet, onboarding kit, and questionnaires for you to complete. This begins the prep work for your project! We will also have a strategy call the week leading up to your start date to make sure we’re on the same page and everything is ready to go.
3. Our work together
This is where the magic happens! Since we offer a variety of services for brand and web design, this part of the process looks a little different for each one. We’ll go over this during your inquiry - plus you’ll get allllll the juicy details in your onboarding packets - so you know what to expect and what the timeline is for your project.
